Building & Product

How should I price AI features: per seat, per use, or per outcome?

The short answer

AI broke flat per-seat pricing because every request has a real compute cost; most AI-native companies now run hybrid pricing: a base subscription plus usage credits, with outcome-based pricing (like Intercom's $0.99 per resolved ticket) emerging where results are measurable. Anchor your price to the value of the work replaced, not to your token costs, and protect margins with usage caps or credits. Expect to revise pricing often; the leading AI companies changed theirs multiple times a year.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.

17 resources worth your time

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