Run ads with AI
Brief creatives, read the numbers, and optimize spend with AI.
3 steps to get you moving, each with a resource worth your time and more waiting underneath
Think of this as a friendly starting line, not the last word. Each step gives you the gist, then a resource worth your time from founders who've actually done it. There's always more underneath, more questions and more resources, whenever you feel like digging in.
-
1
Ads & Performance MarketingHow do founders use AI to generate and test ad creatives at scale?
The gist AI has collapsed the cost of producing ad variations: tools like Icon, Creatify, and AdCreative.ai turn one product video or image into dozens of testable creatives, and Meta's algorithm now rewards that volume when the concepts are genuinely diverse. The founders winning with this treat AI as a production multiplier while keeping a human on strategy, hooks, and taste. Start with one tool and 10 to 20 distinct concepts a month, then let performance data pick the direction.
Excited to introduce Icon, The First AI Admaker Kennan Davison The founder's own launch thread explains exactly how AI assembles winning ads from your clip library. -
2
Data AnalysisWhy let AI analyze my data instead of learning Excel formulas or SQL?
The gist Because the bottleneck stops being syntax and becomes asking good questions. Modern AI tools write and run real code on your files, so a founder can get in seconds what used to take weeks of formula and query practice. You still want enough data literacy to sanity-check what comes back, but you no longer need to master VLOOKUP or JOINs before getting real answers from your own numbers.
What AI can do with a toolbox: Getting started with Code Interpreter Ethan Mollick The Wharton professor's original field report on why an AI that writes its own code beats memorizing formulas. -
3
Content CreationWhy use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI?
The gist AI removes the real reason most founders stop publishing: the time cost of a blank page. Buffer's study of 1.2 million posts found AI-assisted content earned about 22% more engagement, largely because it keeps you consistent. The trap is publishing unedited output; use AI for research, structure, and drafts, then add the stories, opinions, and specifics only you have, and cut the tells (hedging, lists of three, uniform sentence length).
Why Your AI Content Sounds Like AI (+ How to Fix That) Kaleigh Moore A pro SaaS writer names the exact AI tells and how to edit them out.
