Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI?

AI removes the real reason most founders stop publishing: the time cost of a blank page. Buffer's study of 1.2 million posts found AI-assisted content earned about 22% more engagement, largely because it keeps you consistent. The trap is publishing unedited output; use AI for research, structure, and drafts, then add the stories, opinions, and specifics only you have, and cut the tells (hedging, lists of three, uniform sentence length).

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.