I Watched Dan Koe Break Down His AI Workflow
Watch a top writer's actual AI writing workflow on screen, step by step.
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Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI?
AI removes the real reason most founders stop publishing: the time cost of a blank page. Buffer's study of 1.2 million posts found AI-assisted content earned about 22% more engagement, largely because it keeps you consistent. The trap is publishing unedited output; use AI for research, structure, and drafts, then add the stories, opinions, and specifics only you have, and cut the tells (hedging, lists of three, uniform sentence length).
Go deeper
20 resources.
The Real Reason Your AI Content Is Average (It's Not What You Think)
HubSpot's CMO duo on escaping the red ocean of same-sounding AI ideas.
Listen on Apple Podcasts podcasts.apple.com →This Is How the Top 1% Marketers Are Using AI
Concrete picture of what elite AI-assisted marketing actually looks like.
Listen on Apple Podcasts podcasts.apple.com →9 ChatGPT & Claude Writing Tips to Get Crazy Good Outputs
2,000+ hours of AI writing experience compressed into nine usable tips.
Listen on Apple Podcasts podcasts.apple.com →Roberto Nickson: Why 99% of Creators Will Be Replaced by AI (And How to Be the 1%)
A working creator-founder on what survives when everyone has the same tools.
Listen on Spotify open.spotify.com →Why Your AI Content Sounds Like AI (+ How to Fix That)
A pro SaaS writer names the exact AI tells and how to edit them out.
Open kaleighmoore.com →Writes and Write-Nots
The canonical argument for why founders who still write will out-think everyone else.
Open paulgraham.com →Data: Engagement Rate of 1.2 Million AI-Assisted Posts vs. Human-Only
Real data showing AI-assisted posts got 22% more engagement, with honest caveats.
Open buffer.com →How to Use AI Better Than 99% of People
A creator with millions of followers explains structuring prompts so output stays yours.
Open letters.thedankoe.com →Write With AI
The leading paid newsletter on turning ChatGPT and Claude into a real writing assistant.
Open writewithai.substack.com →How To Write Without Sounding Like AI
An authentic-marketing coach on keeping your humanity while using AI daily.
Open georgekao.medium.com →The Founder's AI Content System: Scale Your Brand Without Sounding Like a Robot
The 80/20 split: automate structure, hand-write voice, stories, and conviction.
Open kokasexton.com →AI for Founders: Keep Your Voice
How to define your contrarian point of view before you let AI draft anything.
Open patrickfrank.com →Founder Voice in the AI Era: Don't Sound Like AI
Voice injection means swapping generic claims for things only you could say.
Open foundera.co →The HubSpot Blog's AI Trends for Marketers Report
Survey of 1,000+ marketers: where AI content actually helps and where it fails.
Open blog.hubspot.com →Choosing to Stay Human
The clearest thinking on which parts of writing you should never outsource.
Open oneusefulthing.org →How I Learned to Stop Worrying and Love AI Slop
A sharp cultural read on the slop backlash your content must rise above.
Open technologyreview.com →What the Rise of AI Slop Means for Marketers
Social listening data: 82% of slop mentions are negative, so quality is the moat.
Open meltwater.com →Roberto Nickson on AI slop vs human excellency
A 100M-view case study in why taste, not tools, decides what wins.
Open x.com →How I've Been Using AI (meta prompt workflow)
A five-step repeatable loop for getting expert-level output from any model.
Open threads.com →More in Content Creation
- How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 →
- How do I train AI to write in my voice? 20 →
- Which AI tools should be in my content stack, and where do I start? 18 →
- How do I build my personal brand on LinkedIn with AI without being cringe? 17 →
- Will Google or ChatGPT punish my AI content, and how do I do SEO and AEO now? 19 →
- How do I make short-form video with AI without a video team? 18 →
- How do I automate my content pipeline with AI agents and workflows (n8n, Zapier)? 18 →
- How do I launch a newsletter or podcast with AI doing the heavy lifting? 18 →
- Who owns AI-generated content, and do I have to disclose that I used AI? 18 →
- How do I use AI for research and ideas so I never run out of things to say? 18 →
- How do I measure whether my content works now that AI answers and zero-click feeds eat the traffic? 18 →
Also in Starting Up
The same ground, over in Brand, web & content, our Starting Up track.
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