Article

An AI video ad is making a splash. Is it the future of advertising?

NPR · npr.org

Mainstream, skeptical reporting on the Kalshi ad that helps you separate the workflow from the hype.

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It answers 2 questions

  1. How are founders making product demos, ads, and social video with AI (Veo, Sora, Runway, HeyGen, ElevenLabs)?
  2. Do AI-made ads actually perform, or is it hype?

Read with it

  1. The canonical breakdown of the first AI-generated ad to air during the NBA Finals, tool by tool. adage.com Article How Kalshi made an AI ad using Google Veo 3 Ad Age
  2. PJ Accetturo's actual numbers: 300-400 generations for 15 usable clips, script to air in three days. yahoo.com Article The chaotic Kalshi ad was made with AI for $2,000. The creator shared how he made it Business Insider (via Yahoo)
  3. The primary source on what Sora 2 can and cannot do, including synced dialogue and sound. openai.com Article Sora 2 is here OpenAI
  4. Explains the Sora app distribution angle founders can ride, not just the model. techcrunch.com Article OpenAI launches the Sora app alongside the Sora 2 model TechCrunch
  5. Flow is where most founder Veo workflows actually live; this is the official launch explainer. blog.google Article Introducing Flow: Google's AI filmmaking tool designed for Veo Google
  6. The single tool where you storyboard, generate, and stitch Veo clips; over 275M videos made in it. labs.google Tool Google Flow (Veo, Imagen, Gemini studio) Google Labs
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