Article

Automating Creativity

Ethan Mollick (One Useful Thing) · oneusefulthing.org

Three experiments on AI and ideas: GPT-4 produced 35 of the 40 best-rated product ideas against Wharton students, with the caveat that AI ideas resemble each other more than people's do, and prompting tips to get range.

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The question it answers

  1. Which AI tool is best for brainstorming ideas?

Read with it

  1. When generating many ideas is exactly what AI is good for, and when it gets in the way of your own thinking. oneusefulthing.org Article 15 Times to Use AI, and 5 Not To Ethan Mollick (One Useful Thing)
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  6. Anthropic's plan page, read 10 November 2026: Free with memory, voice, Claude Docs and up to 5 projects; Pro $20 a month ($17... claude.com Tool Plans & pricing | Claude Anthropic
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