Article

Customer support in the AI era

madewithlove (Marios Prifti) · madewithlove.com

A grounded operator take on why deflection-first AI fails and how to make escalation real.

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The question it answers

  1. When do customers still need a human, and how do you design the AI-to-human handoff?

Read with it

  1. The definitive account of why an AI-maximalist company guaranteed customers a human option. customerexperiencedive.com Article Klarna changes its AI tune and again recruits humans for customer service CX Dive (Kristen Doerer)
  2. A practical checklist of escalation triggers and context transfer you can implement in a day. eesel.ai Guide 7 best practices for human handoff in chat support eesel AI
  3. Covers the customer-communication side: telling people when and why they're being escalated. freshworks.com Article How To Manage The AI-To-Human Handoff Freshworks
  4. Warm vs cold transfer design and the five context elements a handoff must carry, from a contact-center AI company. cresta.com Guide Best Practices for AI to Human Agent Handoffs Cresta
  5. What the human team actually does once AI resolves the majority of conversations. intercom.com Article Inside the AI-first support team (2026 planning series Vol. 03) Intercom (Declan Ivory)
  6. Names the four new roles (AI ops lead, knowledge manager, conversation designer, automation specialist). intercom.com Article The customer service roles AI needs to succeed (Vol. 02) Intercom
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