Article

How to combine ChatGPT with GA4 for content marketing insights

Andy Crestodina (Orbit Media) · orbitmedia.com

A respected marketer's concrete recipe for exporting GA4 data and interrogating it with AI.

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The question it answers

  1. How do founders get insights from CSVs, analytics, and surveys using AI?

Read with it

  1. The canonical reference for file uploads, supported formats, and getting chart output. help.openai.com Guide Data analysis with ChatGPT (official help) OpenAI
  2. A university-grade walkthrough of a full exploratory analysis, not a toy demo. ai-analytics.wharton.upenn.edu Guide Exploring Data with ChatGPT: A Step-by-Step Guide Wharton AI & Analytics Initiative
  3. Claude's code-execution sandbox for CSVs, with concrete founder use cases like conversion analysis. claude.com Guide Introducing the analysis tool in Claude.ai Anthropic
  4. Video ChatGPT Data Analysis Tutorial: Upload and Analyze PDF and Excel Files Ramesh Fadatare
  5. Video Julius AI Tutorial: Analyze & Visualize Data with Simple Prompts IvyProSchool
  6. A real data team walks through AI-first investigation of a conversion drop, workflows you can copy. podcasts.apple.com Podcast "Vibe analysis": How Faire's data team uses AI to investigate product quality How I AI with Claire Vo
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