Guide

HubSpot 2026 State of Marketing Report

HubSpot · hubspot.com

Benchmark your channel mix and metrics against 1,000+ teams.

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The question it answers

  1. How do I measure whether my content works now that AI answers and zero-click feeds eat the traffic?

Read with it

  1. The clearest case for measuring influence over traffic. skyword.com Article Rand Fishkin on Building Brand Influence in a Zero-Click World Skyword ft. Rand Fishkin
  2. Why attribution obsession leads founders to make worse content. usertesting.com Podcast Winning at Zero-Click Marketing Starts with Customer Empathy (Rand Fishkin) UserTesting ft. Rand Fishkin
  3. Practical measurement substitutes for the metrics that died. marketingspeak.com Podcast Marketing in a Zero-Click World with Rand Fishkin Marketing Speak
  4. AI share of voice, citations, and information gain as the new KPI set. brainlabsdigital.com Article So What Do We Measure Now? Rethinking Marketing Metrics in the Age of AI Visibility Brainlabs
  5. Six concrete metrics you can start tracking this week. madisonlogic.com Article AI Measurement: 6 Metrics for Zero-Click Search Madison Logic
  6. Honest picture of what is measurable now and what is not. market.science Article AI Is Breaking Brand Visibility and Marketing Measurement Market Science
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