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Kantar US Media Reactions 2025
Kantar · kantar.com
The consumer-sentiment counterweight: 57% worry about fake AI ads, 44% are bothered by them.
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- Side-by-side performance data, including where traditional UGC still converts better. superscale.ai Article AI Generated UGC vs Traditional UGC: Performance study Superscale
- Documented cases like 8 variants in 3 days finding a 3.86 ROAS winner on $500 spend. arcads.ai Tool Arcads: Ad creative testing Arcads
- What Meta shipped at Cannes and the claimed performance lift behind it. campaignasia.com Article Meta expands Advantage+ with gen AI ad creativity tools Campaign Asia
- The platform-native AI creative tools you get without paying for any external stack. socialmediatoday.com Article Meta Unveils New AI Ad Tools, Including Improved Video Generation Social Media Today
- Performance-marketing press read on what actually changes in your ad account. searchengineland.com Article Meta unveils generative AI tools for automated video, branding, and creative ads Search Engine Land
- Includes agency-reported results like Dentsu's 5% cost-per-lead drop. marketingdive.com Article Meta streamlines AI use for brands with new business agent, creative tools Marketing Dive
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