Thread
MKBHD's full Sora breakdown (thread)
Marques Brownlee · x.com
The most-watched independent reviewer's first hard look at AI video's limits.
The question it answers
Read with it
- Rigorous UX-research take on exactly which visual failures make viewers disengage. nngroup.com Article Why AI-Generated Holiday Ads Fail, and What They Teach Us Nielsen Norman Group
- Actual consumer testing of AI ads instead of Twitter vibes. kantar.com Article Rethinking AI-generated advertising: how real people really react Kantar
- India-market analysis of why imported AI aesthetics collapse local emotional connection. campaignindia.in Article AI ads and the uncanny valley problem Campaign India
- Names the trust cost of synthetic endorsers that founders often ignore. techradar.com Article AI video commercials are spreading, but people won't trust uncanny valley endorsements TechRadar
- The highest-profile cautionary tale: a legendary emotional brand failing the bar twice. forbes.com Article Coca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again Dani Di Placido, Forbes
- Craft-level autopsy of the specific frames that broke, useful as a checklist. creativebloq.com Article What brands can learn from Coca-Cola's terrible AI Christmas ad Creative Bloq
eChai Partner Brands
The partnership →
