Article

Retention Is All You Need

Andreessen Horowitz · a16z.com

Fresh retention benchmarks including the AI-era 'smiling curve' phenomenon.

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The question it answers

  1. Which metrics should my startup track, and how can AI help me stay on top of them?

Read with it

  1. YC's canonical answer to which numbers matter and how to use them in decisions. ycombinator.com Guide Key Startup Metrics (YC Startup Library) Y Combinator (Tom Blomfield)
  2. Video B2B Startup Metrics (Startup School) Y Combinator
  3. Video Consumer Startup Metrics (Startup School) Y Combinator
  4. Video Adora Cheung: How to Set KPIs and Goals Y Combinator
  5. The short written version to revisit each planning cycle. ycombinator.com Guide How to choose a metric and set your KPI Y Combinator
  6. Still the best cohort-analysis explainer written for first-time SaaS founders. medium.com Guide The P9 Guide to Cohort Analysis in SaaS Christoph Janz (Point Nine)
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