Guide

The Business of Belonging

David Spinks · goodreads.com

The standard book on communities that grow the bottom line, still the field's reference.

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The question it answers

  1. How do founders build and run their own community (Slack, Discord, Skool) with AI help?

Read with it

  1. The canonical founder-facing guide from the person who built CMX and wrote the book on it. lennysnewsletter.com Guide A Founder's Guide to Community David Spinks (Lenny's Newsletter)
  2. The necessary cold shower before you commit: most founders should not build one yet. davidspinks.substack.com Article You Shouldn't Start a Community David Spinks
  3. A tight audio primer on when community actually enhances a business model. foundersjournalpod.morningbrew.com Podcast How to Build a Community-Enhanced Business Founder's Journal (Morning Brew)
  4. Spinks on the mechanics: rituals, moderation, and measuring belonging. meetup.com Podcast Episode 9: Community Building for Business with David Spinks Meetup (with David Spinks)
  5. The ACP (Audience, Community, Product) sequence with the no-code and AI shortcuts. nocodeexits.substack.com Article Greg Isenberg's Playbook for Community-First Startups NoCode Exits
  6. Proof cases of community as the growth engine, not the cost center. capitaly.vc Article Greg Isenberg Case Studies: 7 Community-Led Startups That Scaled Without Ads Capitaly
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