Article

Top 1%: How Brex Scaled Its Outbound Engine and Made Operations More Efficient

Clay (with Michael Tai, Brex) · clay.com

Brex's growth lead on aiming for relevance rather than personalization, and why targeting comes before messaging.

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The question it answers

  1. How do founders personalize cold outreach at scale without being creepy?

Read with it

  1. A repeatable process for personalizing fast, from the team that coached 50,000+ sellers on email. lavender.ai Guide How to Build a Cold Email Personalization Process Lavender
  2. Solves the hardest case, personalizing when the prospect has zero public footprint. lavender.ai Guide A Personalization Framework For When You Have No Info Lavender
  3. Teaches relevance-based fallbacks so your emails never open with forced flattery. lavender.ai Guide Nothing to Personalize With? Build Relevant Back Ups Lavender
  4. Every proven Lavender framework in one place, built for adapting rather than copy-pasting. lavender.ai Guide The Ultimate Compilation of Lavender Sales Email Frameworks Lavender
  5. The framework in Allred's own words, with the comment thread doubling as a live teardown. linkedin.com Thread Will Allred's cold email framework (LinkedIn post) Will Allred (Lavender co-founder)
  6. Video How to Personalize at Scale Becc Holland (Flip the Script)
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