D2C startups in Ludhiana

Jawahar Lal Oswal (Chairman, Nahar/Oswal group)

Brand launched 1984 by the Nahar/Oswal group; demerged into Monte Carlo Fashions Ltd (FY2011-12) and IPO'd, listed on BSE/NSE 2015. India's leading branded woollen/knitwear player with a dominant share of th...

Rohan Kashyap (founder); Ojasvee Kashyap & Janvi Sikaria

D2C streetwear brand founded 2019 (grew from a viral Instagram page); bold-graphic hoodies and streetwear for Gen Z. Raised ~Rs 2 cr on Shark Tank India from Kunal Bahl, Anupam Mittal and Aman Gupta. Revenue...

Muneet Arora & Balkirat Singh (Co-founders)

Founded 2022; an internet-first premium tea brand offering ethically sourced blends, raising small seed rounds (~$120K cumulative) across 2023-24. One of Ludhiana's genuine new-economy D2C startups, though s...

Nahar Industrial Enterprises (Oswal group)

Cotton-focused apparel brand (a subsidiary of the Nahar/Oswal group), built around breathable, natural cotton casualwear. A second branded-apparel arm of the Nahar textile empire beyond Monte Carlo, run out ...

Komal Kumar Jain & Kuntal Raj Jain

Founded 1966; a pioneer of India's T-shirt culture and one of the country's best-known homegrown knitwear/casualwear brands (T-shirts, sweaters, jackets, footwear). A cornerstone Ludhiana apparel manufacture...

Nirmal Kumar Jain (CEO)

Ludhiana-based garment maker (founded 1998) known for innerwear, thermals and sleepwear, increasingly positioned as an internet-first sleepwear brand for men and women. Represents Ludhiana hosiery firms movi...

Established 1991; Ludhiana-based apparel manufacturer and retailer of woollen and cotton garments for men and women — shirts, tees, knitwear, sweatshirts, jackets and jeggings. A mid-scale branded knitwear p...

Burger Bae

Gen-Z streetwear D2C brand that grew from a viral Instagram page into a fast-fashion label (hoodies, tees, track pants, winterwear for men & women). Founded 2019 by Rohan Kashyap (with Ojasvee Kashyap and Ja...

Freshleaf Teas

Internet-first premium tea brand (sparkling teas + traditional blends), founded 2022 by Balkirat Singh (CEO) and Muneet Arora (COO). Raised ~Rs 1 crore seed led by Inflection Point Ventures (2024). Ludhiana-...

Add Veda

Ayurvedic direct-to-consumer brand (supplements, medicines, cosmetics); has pursued patent protection for a glucose-intolerance treatment. Selected into IMPunjab's first cohort — the Punjab government's flag...

Octave Apparels / Octave Clothing

Apparel retail brand (woollen & cotton garments, men & women) run by the Arora family — notably includes several women directors (Pallavika, Sanjana, Kritika Arora). Retails via 190+ EBOs/MBOs (Shoppers Stop...

Duke Fashion (Duke Fashions India)

One of Ludhiana's best-known homegrown apparel/knitwear brands (T-shirts, sweaters, winterwear, footwear), led by MD Kuntal Raj Jain; ~4 factories in Ludhiana producing ~70 lakh garments/year. **FLAG:** esta...

Cotton County

Ludhiana casualwear/T-shirt retail brand (Sportking group lineage), ~$19.9M tracked per Radar, with a retail + business-services footprint. **FLAG:** established brand (roots ~2001), included to round out th...