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Mental Models That Change How You Think | Bill Gurley

The Knowledge Project · Shane Parrish

9 June 2026 · Startups & Building

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Bill Gurley spent years on Wall Street, built his career as a partner at Benchmark, worked through Uber’s hypergrowth era, and now serves on the board of the Santa Fe Institute, where he studies complexity and systems thinking.

In this episode, Bill shares the mental models he returns to most, incl

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