‹ Reading room

Opinion

Should a Startup Founder Handle Sales Themself When First Getting Started?

SaaStr · Jason Lemkin · 6 min read

Yes, and here is why

Read it on SaaStr ↗

It makes the blunt case that you cannot outsource the first ten to thirty deals, because only the founder can prove the product is sellable.

Sales & GTM

More on the same themes

eChai Partner Brands The partnership →