‹ Reading room

Essay

Why Product Market Fit Isn't Enough

Brian Balfour · Brian Balfour · 12 min read

Read it on Brian Balfour ↗

The Four Fits framework shows how product, market, channel, and model have to line up together or growth stalls.

Growth & Marketing Strategy & Moats

More on the same themes

eChai Partner Brands The partnership →