Udit Goenka - Founder, PitchGround & FirstSales.io

Udit Goenka

Founder, PitchGround & FirstSales.io

More about Udit Goenka

At the age of 16, with 256 Kbps Internet speed, I started my career as a self-taught graphic designer. 

After landing a few projects, I was hungry to keep learning more, and that's how I landed in web development. 

At the age of 18, while still pursuing my education, I launched my first product around WordPress security, which did wonder. It not only paid for my entire education but helped me become financially independent as a teenager.

However, I exited that project and continued with my college and freelance development. 

At the age of 20, I met my first co-founder Oscar Hernandez (He has been my co-founder ever since in everything that we do), known as Power Up Hosting; I ran the company for over 7-years before exiting. 

At 24, I started India's first PBN Hosting platform, which I later exited in 2017. 

My life changed when I launched my third startup, which failed severely and changed my whole life. 

It taught me some of the most valuable life lessons, including management, team hiring, and more. 

The failure of my third startup gave me the idea of PitchGround (My most successful startup to date, currently valued at $20m as of 2022). PitchGround is a SaaS Marketplace that bridges the gap between early-stage SaaS companies and early adopters, small-medium-sized businesses. 

With over 92% of the SaaS companies failing in the first three years of their business, our mission was to resolve this unresolved market worth over $200 billion. 

During this journey, I met my second co-founder Lukas Liesis, building the company's core foundation. 

Launched PitchGround on the 25th of September 2018, PitchGround has done over $5m in sales as a bootstrapped company, something our entire team is proud of. 

PitchGround has helped hundreds of companies and has seen over 80% of companies succeeding who are launching with us, out of which 15% of the companies can successfully raise capital post launching their SaaS on our platform. 

At PitchGround, we firmly believe in our 3P philosophy for any founder who wants to achieve a product-market fit - Product, People & Pricing (Same format). 

In 2021, I started Angel Investment, and so far, I have invested in 34 startups; I mentor some of them to give back to the community. 

In 2022, I rebuilt my previous failure, known as https://firstsales.io, which is doing $700k ARR as of October 2023. 

If you are a small business, do check out PitchGround and save up to 95% on your software bills - https://pitchground.com/deals

If you are looking to resolve your sales issues then check out - https://firstsales.io

Got any questions or want to connect with me? Please send me an email at [email protected].

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
eChai Startup Social in Mumbai
Friends of eChai Dinner Social
eChai's Startup Growth Meetup in Ahmedabad
eChai Startup Demo Day in Ahmedabad
Fundraising for Startups: Panel conversation
eChai's Startup Growth Meetup in Ahmedabad
eChai Startup Demo Day @ MICA
eChai's National Startup Day Meetup in Mumbai
Fundraising for Startups: Panel Conversation
eChai Marketing Summit in Ahmedabad
Mumbai Startup Meetup
Leveraging AI for Marketing
eChai Startup Demo Day in Ahmedabad
eChai Marketing Summit in Mumbai
Scaling Up Your Startup: Bengaluru edition
eChai SaaS Startups Day in Mumbai
eChai Breakfast Social w/ FinTech Folks #GFF2023
Sales Strategies for Startups: Mumbai edition
eChai Startup Demo Day in Mumbai
eChai SaaS Social: Mumbai edition
Generative AI Tools (ChatGPT etc.) for Startups and Agencies - Delhi edition
Leveraging Generative AI Tools (ChatGPT etc.) for Startups and Agencies
Mumbai SaaS Meetup
eChai Startup Demo Day in Mumbai
Startup Growth Networking Meetup in Mumbai
eChai SaaS Social in Mumbai at DevX
Startup Growth Networking Meetup in Mumbai
Building The Winning Startup Team and Company Culture
The Art of Business Valuation for Startups and SMEs during Funding and M&A
Marketing Strategies for Startups
Startup Growth Networking Meetup in Bangalore
SaaS Founders Meetup in Ahmedabad
SaaS Founders Meetup in Surat
SaaS Founders Meetup in Pune x Plobal Apps
Startup Growth Networking Meetup in Bangalore
Creator Summit in Pune x Creatosaurus
CoRise Failure Lessons in Mumbai
CoRise Startup Networking Circle in Bangalore x Draper Startup House
Marketing Strategies for Startups x DevX Venture Fund
Building Products with High Retention and Low Churn
Startup Growth Networking Meetup in Mumbai x DevX Venture Fund
Startup Growth Networking Meetup in Delhi-NCR x Creator's Gurukul Gurugram
Startup Growth Networking Meetup in Mumbai x DevX
Growth Marketing Panel
CoRise SEA Summit
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.