Marketing Strategies for Startups x DevX Venture Fund

Building <div>Aditi Patankar, is currently Chief Marketing Officer in eMSME and Director – BrandWok &amp; Mrs India UK, London.<br><br></div><div>As a Certified Professional Marketer (CPM) awarded by Asia Marketing Federation - Japan, Aditi’s exposure in domestic and international market spans over 16 years of experience in various functions of Marketing &amp; Branding.&nbsp;<br><br></div><div>With a great exposure as a brand strategist in India, Singapore &amp; London, her portfolio includes BFSI , FMCG, Advertising and Retail industry exposure. Aditi has been a part of leading publication &amp; media houses, largest private sector bank and award-winning production house. Adding to her corporate world stint, she has successfully been in an entrepreneurial journey with a deeper understanding of B2C and B2B eco-system. At present, her fintech stint focuses on formalising the Indian MSME ecosystem to align with digitalisation of e-platforms.<br><br></div><div>As a passion, she continues to be a start-up mentor who coaches entrepreneurs in their early stages of building businesses. She further is engaged in Soft Skills &amp; Etiquette training for pageants &amp; corporates, training individuals for public speaking and personal branding. Additionally, she is also a Career Catalyst, a curated program for institutes that assists individuals in developing resumes, interview skills and presentation.&nbsp;<br><br>Aditi was TEDx speaker also.<br><br></div>

Ahmedabad

Jatin Chaudhary

CEO · eChai Ventures

Speaker

›

Co-founder, Bootstrapped and Profitable, in Media / creator.

Building eChai.Ventures

Building <div>Shabia Ravi Walia, Founder and Owner of 'Wild Earth' is a media professional for the past 25 years. Dabbling in production, direction, writing, she is proficient in all aspects of the media world.&nbsp;<br><br>After being a creative director, writer, script head, consultant for others, Shabia last year turned producer by writing and co- producing 'Badnaam Gali' for Zee 5 which won the best digital film award and was acclaimed by everyone.<br><br>Also conceptualised, co created Kaatelal &amp; Sons, a show on SAB TV. She also write story for the show. Shabia has also authored the best selling book 'Mamma Mania' that received rave reviews and critical acclaim from everyone.&nbsp;<br><br>'Wild Earth' was born out of Shabia's fears of what she put on her baby's body after she became a mother. Today Shabia is proud to have created a brand that provides natural quality products which young, old and babies can use without any fear of side effects of harsh chemicals.<br><br>Not satisfied by her own achievements, Shabia also wanted to share her share of blessings with those who are not so blessed or loved. And again with this intention of giving back, 'The Bluebells Community' was formed.<br><br>Shabia is also the winner of the 'Rex Karmveer Chakra Award' (2015-16, 2016-17) Women of excellence Award 2016' 'Top 50 Rising Stars Award 2016', &amp; 'Digital Women Achievers Award 2017', 'ICICI Advantage Woman Award' &amp; the 'Women of Influence Award' by I Inspire 2018, Global Leaders Award &amp; many more for her exceptional work in her profession and the field of social work. She has also been a part of IIT and IIM last year having been selected for their esteemed entrepreneurship programs. She managed to ace both the programs creating a mark for herself.<br><br>She is also alumni of Goldman Sachs Growth Fellowship 2022, Cherie Blair Foundation Mentorship Program For Entrepreneurs, WEE Foundation, 10K Entrepreneurs Program by NSRCEL, IIM Bangalore.</div>

Building <div>At the age of 16, with 256 Kbps Internet speed, I started my career as a self-taught graphic designer.&nbsp;<br><br>After landing a few projects, I was hungry to keep learning more, and that's how I landed in web development.&nbsp;<br><br>At the age of 18, while still pursuing my education, I launched my first product around WordPress security, which did wonder. It not only paid for my entire education but helped me become financially independent as a teenager.<br><br>However, I exited that project and continued with my college and freelance development.&nbsp;<br><br>At the age of 20, I met my first co-founder Oscar Hernandez (He has been my co-founder ever since in everything that we do), known as Power Up Hosting; I ran the company for over 7-years before exiting.&nbsp;<br><br>At 24, I started India's first PBN Hosting platform, which I later exited in 2017.&nbsp;<br><br>My life changed when I launched my third startup, which failed severely and changed my whole life.&nbsp;<br><br>It taught me some of the most valuable life lessons, including management, team hiring, and more.&nbsp;<br><br>The failure of my third startup gave me the idea of PitchGround (My most successful startup to date, currently valued at $20m as of 2022). PitchGround is a SaaS Marketplace that bridges the gap between early-stage SaaS companies and early adopters, small-medium-sized businesses.&nbsp;<br><br>With over 92% of the SaaS companies failing in the first three years of their business, our mission was to resolve this unresolved market worth over $200 billion.&nbsp;<br><br>During this journey, I met my second co-founder Lukas Liesis, building the company's core foundation.&nbsp;<br><br>Launched PitchGround on the 25th of September 2018, PitchGround has done over $5m in sales as a bootstrapped company, something our entire team is proud of.&nbsp;<br><br>PitchGround has helped hundreds of companies and has seen over 80% of companies succeeding who are launching with us, out of which 15% of the companies can successfully raise capital post launching their SaaS on our platform.&nbsp;<br><br>At PitchGround, we firmly believe in our 3P philosophy for any founder who wants to achieve a product-market fit - Product, People &amp; Pricing (Same format).&nbsp;<br><br>In 2021, I started Angel Investment, and so far, I have invested in 34 startups; I mentor some of them to give back to the community.&nbsp;<br><br>In 2022, I rebuilt my previous failure, known as https://firstsales.io, which is doing $700k ARR as of October 2023.&nbsp;<br><br>If you are a small business, do check out PitchGround and save up to 95% on your software bills - https://pitchground.com/deals<br><br>If you are looking to resolve your sales issues then check out - https://firstsales.io<br><br>Got any questions or want to connect with me? Please send me an email at [email protected].</div>