The Lean Startup
From theleanstartup.com by Eric Ries ~330 pages
The origin text for the modern MVP and validated-learning vocabulary every founder now uses. Read it for the mental model that a startup is a series of experiments, not a single bet.
- Progress = validated learning, not features shipped.
- Run the Build-Measure-Learn loop as fast as you can.
- An MVP is a learning tool, not a cheap product.