Money, Pricing & Model

Should I sell to businesses (B2B) or consumers (B2C)?

A starting point

B2B usually means fewer customers paying more, longer sales cycles, and rational buyers, easier to reach ramen profitability. B2C means huge markets but fickle users, hard monetization, and you often need scale before the model works. If you want to bootstrap, B2B or B2B-flavored products are the safer bet.

Go deeper

Hand-picked from around the web, each with a note on why it's here.

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📄 Article
Free Beginner

Business Models & Metrics, Y Combinator Startup Library

From ycombinator.com by Y Combinator browsable library

Why we picked it

YC's Startup Library is the canonical, no-fluff reference on how startups actually make money, curated from partners who've seen thousands of companies. It cuts through business-model jargon with practical framing founders can apply immediately.

  • Recurring-revenue models are more defensible than one-time transactional ones
  • The best model is usually an existing proven model with one thing dramatically improved
  • Who pays, how often, and whether revenue compounds matters more than the model's label
Open ycombinator.com →
📄 Article
Freemium Intermediate

Lenny's Newsletter, Growth, Business Models & Monetization

From lennysnewsletter.com by Lenny Rachitsky newsletter archive

Why we picked it

Lenny's Newsletter is the most trusted operator-written resource on product, growth, and monetization, drawing on data from hundreds of companies. It's specific and tactical where most business-model writing is generic.

  • Match your monetization model to how customers already buy in your category
  • Freemium is a growth engine only if free users convert at a meaningful rate
  • B2B vs B2C is a fundamental fork that changes sales, pricing, and funding needs
Open lennysnewsletter.com →

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