Understand your customers
Talking to customers & user research
Learn the truth without leading the witness.
Who's asking
Everyone
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How do I talk to customers without them just telling me what I want to hear?
Stop pitching and start interrogating their past. Ask about what they actually did last time the problem hit, what it cost them, and what they trie...
What questions should I actually ask in a customer interview?
Ask about the past and the concrete, not the future and the hypothetical. 'Walk me through the last time you dealt with X', 'what's the hardest par...
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