Customers & Research

Talking to customers & user research

Learn the truth without leading the witness.

Level All Beginner Intermediate
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Technical Solo Founder Non-Technical Founder Domain Expert Tier-2/3 India Founder
What questions should I actually ask in a customer interview? Ask about the past and the concrete, not the future and the hypothetical. 'Walk me through the last time you dealt with X', 'what's the hardest par... Beginner 3 resources →