Understand your customers
Talking to customers & user research
Learn the truth without leading the witness.
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How do I run customer discovery as an Indian founder building for Indian users?
The frameworks are global but the field is local: Indian buyers often say 'yes, nice' to your face and never pay, so watch what they do, not what t...
How do I run good discovery calls in India when the person keeps saying yes to be polite but never converts?
Politeness bias is real, and in many Indian conversations a warm yes is social lubrication, not a purchase signal. As a starting point, stop asking...
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