We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 684 founders registered. Any city that reaches 20 interested founders is on too. See your city

Understand your customers

Talking to customers & user research

Learn the truth without leading the witness.

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How many customer interviews do I need before I trust the signal? There's no magic number, you're done when you can predict roughly the next answer before they say it. In practice that's usually 15-30 conversation... Intermediate 24 resources → How do I run customer discovery as an Indian founder building for Indian users? The frameworks are global but the field is local: Indian buyers often say 'yes, nice' to your face and never pay, so watch what they do, not what t... Intermediate 24 resources → How do I show a prototype to users without biasing their reaction? Hand it over, give them a goal, and shut up. Don't narrate or explain, watch where they get stuck, what they ignore, and what they say out loud. Th... Intermediate 24 resources → What's the difference between a customer saying they'll pay and actually pulling out a card, and how do I test the real one early? Verbal commitment is close to worthless because saying yes costs nothing, so people say it to be nice. The truth shows up when you ask for somethin... Intermediate 24 resources → How do I run good discovery calls in India when the person keeps saying yes to be polite but never converts? Politeness bias is real, and in many Indian conversations a warm yes is social lubrication, not a purchase signal. As a starting point, stop asking... Intermediate 24 resources → How do I recruit and interview my competitor's customers without it getting weird or them shutting down? Competitor customers are gold because they've already paid to solve the problem, and their complaints are your roadmap. As a starting point, approa... Intermediate 24 resources → How many customer conversations should I do before I start building versus building a rough version to learn faster? There's no magic number, but the honest rule is: keep interviewing until you can predict the answers, and switch to building the moment talk stops ... Intermediate 24 resources → As a solo technical founder who hates sales calls, how do I do user research without it draining me every week? You don't have to become an extrovert, you have to make research a small, repeatable habit instead of a dreaded event. As a starting point, batch t... Intermediate 24 resources →

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