Customers & Research
Talking to customers & user research
Learn the truth without leading the witness.
How many customer interviews do I need before I trust the signal?
There's no magic number, you're done when you can predict roughly the next answer before they say it. In practice that's usually 15-30 conversation...
How do I run customer discovery as an Indian founder building for Indian users?
The frameworks are global but the field is local: Indian buyers often say 'yes, nice' to your face and never pay, so watch what they do, not what t...
How do I show a prototype to users without biasing their reaction?
Hand it over, give them a goal, and shut up. Don't narrate or explain, watch where they get stuck, what they ignore, and what they say out loud. Th...