First Customers (GTM)

Distribution & channel strategy

The channel is the strategy.

Level All Beginner Intermediate Advanced
Who's asking Everyone Builder Launcher Grower Technical Solo Founder Non-Technical Founder Tier-2/3 India Founder Repeat Founder
What are the actual distribution channels I can choose from? There are roughly 19 well-known ones, SEO, content, paid ads, viral/referral, email, sales, business development, PR, community, existing platforms... Beginner 1 resource →