First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
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Showing 3 of 18 questions. Clear filters
What are the actual distribution channels I can choose from?
There are roughly 19 well-known ones, SEO, content, paid ads, viral/referral, email, sales, business development, PR, community, existing platforms...
I have zero marketing budget. What distribution can I actually do for free?
Free distribution is not really free, it costs your time and often your face. The honest options for a broke founder are: showing up in communities...
How do I get my first 100 users when nobody has heard of me?
The first 100 come from doing unscalable things: reaching out to people you already know, going to where your users hang out and being useful there...