We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get your first customers

Distribution & channel strategy

The channel is the strategy.

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What are the actual distribution channels I can choose from? There are roughly 19 well-known ones, SEO, content, paid ads, viral/referral, email, sales, business development, PR, community, existing platforms... Beginner 1 resource → I have zero marketing budget. What distribution can I actually do for free? Free distribution is not really free, it costs your time and often your face. The honest options for a broke founder are: showing up in communities... Beginner 3 resources → How do I get my first 100 users when nobody has heard of me? The first 100 come from doing unscalable things: reaching out to people you already know, going to where your users hang out and being useful there... Beginner 3 resources →
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