We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city

Founder mindset & resilience

The founder is the first product to keep alive.

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How do I make hard decisions when there's no obvious right answer? Accept that the hard things are hard precisely because there's no formula, you're choosing between bad and worse. Gather input fast, then own the c... Intermediate 2 resources → How do I keep going when I'm demoralized and want to give up? Demoralization is the actual cause of most startup deaths, not cash, so treat it like the emergency it is. Talk to another founder today, find the ... Intermediate 3 resources → How do I stop my identity from being completely fused to my startup so a bad week doesn't feel like I'm worthless? Your startup is something you're doing, not the sum of who you are, and the founders who last enforce that gap on purpose. When you are the company... Intermediate 3 resources → My co-founder and I are drifting apart emotionally. How do I fix the relationship before it kills the company? Co-founder breakups sink more startups than the market does, and the drift almost always started as small resentments nobody named. Book a recurrin... Intermediate 3 resources → How do I keep a clear head and not spiral during a genuine crisis (a key customer leaving, a near-miss on payroll)? In a real crisis your job is to become the calmest person in the room, because panic is contagious and so is composure. Separate the fire (what mus... Intermediate 3 resources →

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