📖 Book
✓ Link checked
Paid
Beginner
This is the cleanest answer to "what do I hire out first." Martell's Replacement Ladder gives you an explicit order: rung one is admin (inbox and calendar), then delivery, then marketing, then sales, then leadership. His rule is you buy back the lowest-value, most-draining hours first, and you buy hours (a part-time assistant) before you buy a headcount. That is exactly the discipline a solo founder needs so the first hire removes a specific bottleneck instead of just "helping out."
The Replacement Ladder: Buy Back Your Time
From Buy Back Your Time by Dan Martell Book (~272 pages); the Replacement Ladder is one core chapter
- Delegate in a fixed sequence starting from the lowest-value work: admin (inbox and calendar) is always rung one, not a full-time generalist.
- A good first hire removes a named bottleneck and hands back specific hours; if it does not, you hired wrong.
- Calculate your buyback rate first, then only keep the work that genuinely needs you and offload the rest as hours, not as permanent staff.
