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Why we picked it This is the most direct answer to the question: it argues you should ditch the intro and open like a movie cold open, and it shows the exact before/after. The weak version ('Hi, I'm Lance, CEO of Feel the Boot, thanks for taking the time') versus the strong version ('Fundraising is the moment that breaks most founders. It's when they realize they're completely out of their depth and need help'). You can copy that structure onto your own problem in an afternoon.
Cold Start Your Startup Pitch: Hook Investors from the First Second
From Feel the Boot by Lance Cottrell 9 min read
- Cut the name, title, and 'thanks for having me'; open on the problem so the room feels the pain in one sentence.
- A cold open creates tension the listener now wants resolved, the same trick SNL and James Bond films use before any credits.
- Pause and own the silence before your first line; the beat signals confidence and makes people lean in.