We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 313 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

HarperCollins

1 resource from HarperCollins we point founders to, and the questions each answers.

📖 Book
Paid Advanced

The definitive book on picking a beachhead niche and using the bowling-alley strategy to go from early adopters to mainstream. Essential reading on why focus wins.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

From HarperCollins by Geoffrey A. Moore ~270 pages

  • Win one narrow segment completely before expanding
  • Use references from your beachhead to knock over adjacent 'pins'
  • The chasm between visionaries and pragmatists kills unfocused products
  • Focus is a survival strategy, not a limitation on ambition
Open harpercollins.com →
Answers How specific should my target customer be when I'm just starting? Should I focus on one customer segment or serve everyone who'll pay? How do I pick which niche to go after first? Isn't picking a tiny niche going to limit how big I can get? How do I find a defensible niche in a market full of big incumbents?
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