📄 Article
✓ Link checked
Free
Beginner
Why we picked it If you email anyone outside India (US, EU, Canada), you need the cross-border basics in one place, and this guide puts CAN-SPAM, GDPR, and CASL side by side as an operational checklist rather than legal theory. It is honest that the three regimes pull in different directions: the US lets you cold email with an opt-out, the EU wants a legitimate-interest justification, and Canada wants consent before the first send. Use it as a working starting point, then get real advice before a big campaign.
GDPR, CAN-SPAM, and B2B Email List Compliance
From Instantly.ai by Hans Dekker
- CAN-SPAM (US) lets you cold email without prior consent, but demands honest sender identity, a working opt-out honored within 10 business days, and a physical postal address.
- GDPR (EU) usually leans on legitimate interest for B2B, which means you must be able to justify the contact and disclose where you got their data within a month.
- CASL (Canada) is the strictest of the three: you generally need consent before the first message, so treat Canadian lists differently from US ones.