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1 resource from pmarchive.com we point founders to, and the questions each answers.

✍️ Essay
✓ Link checked Free Intermediate

Why we picked it The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels like when it's happening vs when it isn't, the intuition behind the metrics.

The Only Thing That Matters

From pmarchive.com by Marc Andreessen ~15 min read

  • Market matters most; a great market pulls product out of a startup.
  • You can feel PMF, customers buy as fast as you can ship.
  • Before PMF, do whatever it takes to get there; nothing else counts.
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Answers What does 'validating an idea' actually mean? How do I know if my idea is any good? What is an MVP and what's the smallest one I can build? How do I know if I've found product-market fit? When should I pivot vs. persevere? Should I solve a problem I personally have, or chase a bigger market? How do I know if my idea is a real problem or just a 'nice to have'? What makes an Indian startup idea work when the market is so price-sensitive? How big does my market need to be for this to be a real business? Why does 'why now?' matter so much for a startup idea? My market is small right now but growing fast. Is that a problem? How do I size a market for India specifically when data is messy? Should I worry that my market is already crowded with competitors? Do I need to be an expert in an industry to start a company in it? I'm passionate about an idea but have zero background in it. Should I still do it? How much does 'why you?' actually matter to investors and to success? What's the difference between an MVP and just a cheap, half-finished product? I'm non-technical, do I actually need a technical co-founder? I'm a technical founder and I hate selling, do I really have to do sales myself? How do I know when to stop researching an idea and just start building? How do I evaluate whether an idea is big enough to be worth years of my life? I am a domain expert but not a builder, is my idea real or just insider bias? Should I build for a market I know from home, like agriculture or local retail, or chase a global software idea? What are the warning signs that an idea will quietly waste a year of my life? How do I validate an idea in an industry I have no background in? Do I even have a real problem, or just a solution I'm attached to? How do I know when I've validated enough to actually start building? How do I validate an idea in a crowded market that already has big competitors? How do I estimate a market size when the product I'm building doesn't have a category yet? My market is huge on paper but almost nobody is actually paying for solutions today. Good sign or bad? Is it smarter to enter a market while it's still forming, or wait until demand is obvious and proven? How much of the market do I realistically need to capture for this to be a real business? My total market looks small, but each customer is worth a lot. Can a low-count, high-value market still work? Everyone says my market is too niche to be venture-scale. When are they right, and when are they wrong? I have deep experience but only as an employee, never a founder. Does that still count as founder-market fit? What are the warning signs that I have weak founder-market fit and I'm forcing it? I've exited one company. Does my past success give me founder-market fit in a totally new industry? How specific should my founder-market fit be? Is 'I love fintech' enough? Investors passed and said 'we love the space but aren't sure you're the right team for it'. How do I fix that? Is it smarter to ride a trend that's clearly rising, or to bet on a trend that hasn't started yet? How do I know if a trend is big enough to build a company on, or just a small niche? What are the most common mistakes founders make when they try to build on a hot trend? I've done 20 interviews and every person described a slightly different problem. How do I know if there's a real pattern or just noise? How many customer conversations should I do before I start building versus building a rough version to learn faster? How do I decide the single riskiest assumption my MVP should test instead of trying to prove the whole idea at once? I keep polishing the design and refactoring instead of shipping. How do I know I'm gold-plating my MVP versus doing necessary work? How much should I spend building an MVP as a bootstrapped founder in India, and where does the money actually leak? Should we ship an ugly, half-working version now or wait until it feels good enough to be proud of? What is a sane way to prioritise between fixing bugs, paying customer promises, and building the exciting new thing? My first 5 customers were friends who signed up to be nice. How do I know if any of them actually want the product? What are the biggest mistakes founders make trying to land their first customers that I should avoid? My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right? I relaunched a product that failed the first time. How do I frame it so it doesn't look like I'm just recycling a flop? How much of my week should I spend on sales versus building the product in the early days?
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