Why we picked it This is the India-specific version of the same advice, and the numbers make the case sharper than any global source: warm intros drive roughly 80 percent of successful Indian fundraises versus under 5 percent for cold outreach, so the relationship work you do months ahead literally is the round. It gives Anywhere Founders a concrete pre-raise playbook: start 6 to 9 months out, warm up your existing angels and portfolio founders (Peak XV Surge, YC alumni) as introducers, and use a double opt-in with prepared "intro ammunition" so the formal raise feels like chapter two, not a cold knock.
Preparing to Fundraise (The Founder's Guide to Startup Funding, Indian Ecosystem)
From Swimming With Sharks (Indian Startup Funding Guide) by The Founder's Guide to Startup Funding 20 min read
- In India warm intros account for ~80 percent of closed rounds vs under 5 percent for cold, so trust built before the raise is the raise
- Begin conversations 6 to 9 months before you need capital so you negotiate from strength, not desperation
- Line up introducers early (current investors, portfolio founders, advisors on 0.25 to 0.5 percent) and use double opt-in with a ready company blurb and fit rationale