▶️ Video
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India
Free
Intermediate
Why we picked it A talk built on actual field research across India, with people from different languages and different means, not a studio theory of who your user is. Bhalla walks through how the audience you are actually designing for should shape the product's look and behaviour, which is the core of your question: is your brand pointed at your real users or at a generic default. Watch it as a starting point for interrogating who your current visual identity is really speaking to.
Designing for the Next Billion (Droidcon NYC 2016)
On YouTube (Touchlab / Droidcon NYC) by Raveesh Bhalla
- The people coming online now often differ sharply from the founder building the product, so a brand that mirrors your own metro tastes can miss the audience entirely.
- Design and brand decisions should be grounded in observing real users in their context, not assumed from a Valley template.
- Familiarity and clarity often beat clever, minimal aesthetics when your audience is newer to the category.