Understand your customers
Understanding the problem (JTBD)
People hire products to do a job, find the job.
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What are the most common ways founders get JTBD wrong in practice?
The big three: treating a demographic as a job ("millennials want convenience" is not a job), writing the job so broadly it fits any product, and m...
I'm a non-technical founder validating an idea. How do I map the job before I've built anything to demo?
You don't need a demo to understand a job, you need conversations, and the lack of a product is actually an advantage because people talk more free...
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