Understand your customers
Understanding the problem (JTBD)
People hire products to do a job, find the job.
Who's asking
Everyone
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How many customer interviews do I need before I trust the job I've found is real?
There's no magic number, but the honest signal is repetition: when your last three interviews stop surprising you and start confirming the same str...
How do I know if the job I'm solving is a painkiller people will pay for or just a vitamin they'd like?
Watch for what they're already doing about it: a painkiller job has people spending money, cobbling together workarounds, or losing sleep, while a ...
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