Customers & Research

Understanding the problem (JTBD)

People hire products to do a job, find the job.

Level All Beginner Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Non-Technical Founder Domain Expert
How is JTBD different from features, personas, or user needs? Personas describe who; JTBD describes the progress they're trying to make and the struggle that pushes them to switch. Features are your answer; th... Intermediate 2 resources →