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Market size & timing

Is it big enough, and why now?

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Should I worry that my market is already crowded with competitors? A crowded market is proof that people will pay, which is a good sign, not a red flag. What kills you is entering a crowded market with no sharp wed... Intermediate 18 resources → Investors keep asking for a top-down TAM slide, but I built my number bottoms-up. Which do I show? Show both, but let the bottoms-up number lead and treat the top-down as context. Bottoms-up (customers times price times frequency) proves you actu... Intermediate 19 resources → Is it smarter to enter a market while it's still forming, or wait until demand is obvious and proven? Entering early buys you a shot at owning the category, but you pay for it by spending years educating customers who aren't ready, and early is ofte... Intermediate 18 resources → My total market looks small, but each customer is worth a lot. Can a low-count, high-value market still work? Yes, and it's often a better business than a huge market of tiny accounts, because a few hundred customers each paying serious money can build a re... Intermediate 19 resources →
eChai Partner Brands The partnership →