For most early-stage advisors, think in tenths and quarters of a percent, roughly 0.25% to 1%, vesting over ~2 years, scaled to how deeply they engage and how mature your company is. Don't negotiate this from scratch; use the FAST Agreement, the industry-standard template that maps engagement level and company stage to a number. Cash-poor startups pay in equity, but never give a meaningful slice for a name on a slide.
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Why we picked it
This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by tens of thousands of founders and advisors a year. It replaces awkward negotiation with a simple grid that maps engagement level and company stage to an equity number and vesting schedule.