Brand, Web & Presence

What are the most common naming mistakes that hurt early startups?

A starting point

The usual traps: names nobody can spell after hearing them, clever misspellings that leak traffic to competitors, names too close to a bigger player, ones that don't survive translation across Indian languages, and names so specific they can't stretch when you pivot. Also watch for hidden bad meanings and awkward abbreviations. Most of these are caught by simply saying the name aloud to ten people and Googling it honestly.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Watch Read

Watch

▶️ Video

✓ Link checked Free Intermediate

Why we picked it This is a watchable walkthrough from David Placek, the professional namer behind Vercel, Azure, and BlackBerry, so the advice on what makes a name work (and what makes founders pick weak ones) comes from someone who has done it thousands of times. He is candid that the common mistake is a name that only describes what the product does and captures no imagination, which is the trap most early founders fall into. Use it to shift how you think about naming, then bring your own shortlist back to the checklist.

How to name your startup: David Placek, named Vercel, Azure and BlackBerry

On YouTube (Scaling DevTools) by Scaling DevTools video

The default founder mistake is a purely descriptive name, which is easy to forget and hard to differentiate.
Sound and letters carry meaning: the way a name is said shapes how people feel about it before they know what you do.
Good naming is a deliberate process with a shortlist and testing, not a one-evening brainstorm.

Watch on YouTube youtube.com →

Read

📄 Article

✓ Link checked Free Beginner

Why we picked it This is the plain checklist most first-time founders actually need: the ten errors that quietly hurt a name, from being too literal to skipping the trademark search to grabbing the name before the .com and social handles are free. It stays specific with real cases (Xobni was hard to say, Picaboo had to become Snapchat) so you can pattern-match your own shortlist against it. Treat it as a starting point for a naming gut-check, not a scoring rubric.

Startup Names: Top 10 Mistakes to Avoid

From Strikingly ~10 min read

The frequent killers are being too descriptive, ignoring trademarks, and not checking domain plus handle availability before you commit.
Run the pronunciation and spelling test early: if people can't say it or type it after hearing it once, it costs you word-of-mouth and search traffic.
A name that boxes you into one product (or one city) is a name you may outgrow, so leave room to expand.

Open strikingly.com →

✍️ Essay

✓ Link checked Free Beginner

Why we picked it Nothing makes the cultural-check lesson stick like real names that backfired, and this piece walks through documented ones (Audi's e-tron, Hulu, Waterpik) where the meaning in another language was the whole problem. For an Indian founder naming for a market with dozens of languages, it is a useful nudge to say the shortlist out loud to people outside your own bubble. Read it as cautionary examples, not a rule that every name must be globally spotless.

11 Brand Names That Don't Translate Well in Foreign Languages

From 11 Points by Sam Greenspan ~8 min read

Even large companies with global operations shipped names that mean something crude or off-putting in another language, so nobody is too big to skip the check.
Say your shortlist aloud to speakers of the languages your customers actually use before you print anything.
A name is not just how it reads in English: sound, spelling, and local slang all decide how it lands.

Open 11points.com →