Grow & market
Paid acquisition basics
Buy customers profitably, or don't buy them.
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How do I stop platform-reported conversions from lying to me about what's actually driving sales?
Meta and Google both over-claim credit, so if you add up every platform's reported conversions you'll spend more than you actually earned. Trust yo...
How do I judge whether an influencer or creator deal is really cheaper than running ads?
Treat a creator deal like any other channel: divide what you paid by the customers or trackable outcomes it produced, and compare that to your ad C...
Do I need to worry about a Meta ad account ban, and how do I protect against it?
Yes, account and page bans happen more often than founders expect, sometimes wrongly, and losing your account mid-scale can freeze your whole acqui...
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