We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 197 founders registered. Any city that reaches 20 interested founders is on too. See your city
A playbook

Find and work with developers

Hire, brief, and work with builders without getting burned.

4 steps, 72 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

  1. 1
    Finding & working with developers

    Get it built when you can't build it yourself.

    I'm non-technical, do I actually need a technical co-founder? 18 → How do I actually find a technical co-founder? 19 → Should I hire an agency or a freelancer to build my MVP? 17 → How do I hire good engineers in India when everyone's competing for the same talent? 18 → How do I evaluate a developer's skill if I can't code? 19 → All 18 questions in Finding & working with developers →
  2. 2
    No-code & low-code building

    Ship a product without writing code.

    Which no-code tool should I use to build my first product? 20 → Can I really build a serious business on no-code, or will I hit a wall? 18 → Should I use an AI app builder like Lovable or Replit instead of traditional no-code? 20 → How do I connect payments and handle data if I'm building no-code in India? 20 → What can I build with just a spreadsheet as the backend? 20 → All 18 questions in No-code & low-code building →
  3. 3
    Building your MVP

    Build the smallest thing that tests the biggest risk.

    What actually counts as an MVP, and what's the smallest one I can get away with? 20 → How do I decide which features to cut from v1? 18 → How long should building an MVP take? 19 → Should I build an MVP at all, or can I validate without one? 20 → How do I get my first users for the MVP? 17 → All 18 questions in Building your MVP →
  4. 4
    Shipping, iterating & roadmap

    Ship weekly, learn constantly, prioritise ruthlessly.

    How do I decide what to build next? 19 → How often should an early-stage startup ship? 19 → How do I build a roadmap without over-planning? 19 → How do I keep talking to users while I'm heads-down building? 18 → How do product teams keep a consistent shipping rhythm as they grow? 18 → All 18 questions in Shipping, iterating & roadmap →
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