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How much should I show my face on camera if I'm genuinely uncomfortable being on video?
Start where the discomfort is lowest: voice notes, talking-head clips shot to one trusted friend off-frame, or carousels with your photo but no vid...
How do I post about my startup online without sounding like I'm constantly selling?
The fix is ratio and framing: share the messy in-progress work, the decisions you're stuck on, and what you learned, and let the product show up as...