We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow & market

Social media & personal brand

Build an audience before you need one.

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Why should I build a personal brand as a founder? An audience you build before you need it is the cheapest distribution you'll ever have: launches, hiring, and fundraising all get easier when peopl... Beginner 2 resources → Which platform should I focus on to build an audience? Pick the one platform where your customers and peers already hang out and go deep, rather than spreading thin everywhere. For B2B and founders that... Beginner 2 resources → What should I actually post if I'm not a natural writer? Document, don't create: share what you're learning, building, and getting wrong in real time. Specific stories and hard-won lessons outperform gene... Beginner 2 resources → How long does it take for content and personal brand to pay off? Months, not weeks; it compounds slowly then suddenly, which is exactly why most people quit right before it works. The founders who win treat it li... Beginner 2 resources → How are Indian founders using social to build distribution and community? Indian growth operators are building real audiences on LinkedIn, X, and podcasts, then converting attention into cohorts, waitlists, and community-... Beginner 2 resources → How much should I show my face on camera if I'm genuinely uncomfortable being on video? Start where the discomfort is lowest: voice notes, talking-head clips shot to one trusted friend off-frame, or carousels with your photo but no vid... Beginner 3 resources → How do I post about my startup online without sounding like I'm constantly selling? The fix is ratio and framing: share the messy in-progress work, the decisions you're stuck on, and what you learned, and let the product show up as... Beginner 3 resources → What are the biggest mistakes founders make when they first start posting on LinkedIn? The classic ones: posting resume-speak instead of talking like a human, chasing engagement bait that attracts strangers who'll never buy, deleting ... Beginner 3 resources → Do I need to be on Instagram and YouTube too, or can I win on just one platform? Win one platform first: spreading thin across four means being invisible on all of them, and your first thousand real followers matter more than a ... Beginner 3 resources →
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