Grow & market
Social media & personal brand
Build an audience before you need one.
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Is it a mistake to build my personal brand instead of my company's brand this early?
Early on your personal account will almost always outgrow the company account, because people follow people, and that reach is worth more than a ti...
How do I find my writing voice online when everyone's advice sounds the same?
Your voice is usually hiding in how you already explain things to friends over chai, not in some polished author persona you have to invent. Write ...
Should I use AI to write my LinkedIn and Twitter posts, and will people notice?
People absolutely notice, because AI writing has a bland, hedged rhythm that reads as generic even when it's grammatically clean, and generic is th...
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