Article · ~15 min read

27 Build in Public Post Ideas for Founders (With Examples)

Usama · ravah.app Free Beginner

Most advice tells you to build in public without showing you what a non salesy post actually looks like, and this piece fixes that with 27 concrete post ideas grouped into progress, decisions, failures, metrics, and story. Almost every idea is a give (something you shipped, learned, broke, or decided), with the ask kept collaborative (asking your audience to weigh in) rather than a call to buy. Two full worked examples for LinkedIn and X show the tone in practice.

  • A strong post has a real moment, a clear angle for someone other than you, and one concrete takeaway.
  • Lean the mix toward giving: decisions and lessons and honest failures land better than another win.
  • When you do ask, make it collaborative (help me pick a direction) so the audience feels invested, not sold to.
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The question it answers

  1. How do I post about my startup online without sounding like I'm constantly selling?

Read with it

  1. Kahl's whole argument is that you earn an audience by embedding in a community and being useful first, then building with those... embeddedentrepreneur.com Book · ~280 pages The Embedded Entrepreneur: How to Build an Audience-Driven Business Arvid Kahl
  2. Video · ~10 min How to Sell Without Being Salesy Marie Forleo
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