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30 Days of 64 Pieces of Content by Gary Vaynerchuk

Gary Vaynerchuk · YouTube Free Intermediate

30 Days of 64 Pieces of Content by Gary Vaynerchuk

This is the later-stage move, once you have won on one channel and are ready to be in more places without doubling your workload. Gary Vaynerchuk walks through his pillar-content model: film one strong long-form video, then cut it into dozens of platform-specific pieces for Instagram, YouTube, LinkedIn, and the rest. Save this for after you have traction, not before, because repurposing weak content just spreads weak content wider.

  • Multi-platform presence is a distribution problem you solve by repurposing one anchor video, not by creating separate content everywhere.
  • One long-form piece can become 30-plus platform-native clips, quotes, and posts.
  • This is a scale move for after you have a channel that works, not a way to start out.
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The question it answers

  1. Do I need to be on Instagram and YouTube too, or can I win on just one platform?

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