Article · 8 min read

5 Cold Email Suggestions from an Expert

Hustle Fund Free Beginner

Short, practical, and written for a founder with nothing to show yet, which is the exact reader we have in mind. It is written from the investor side of a cold inbox, which is useful precisely because the same instincts, respect the reader's time, be specific, ask for one small thing, apply whether you are emailing a customer or anyone else who has never heard of you.

  • Make the ask small and specific: one question or a short call, not an open ended favor
  • Reference something concrete about the recipient so the email cannot be mistaken for a mass send
  • A short email that gets read beats a thorough one that gets skimmed and ignored
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The question it answers

  1. How do I cold email my first ten customers when I have no logos, no traction, and no case studies?

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