Template

65 Headline Formulas

Copyhackers Free Intermediate

This is a practical swipe file for the one line that decides whether anyone reads your launch post at all, built around specificity and usefulness rather than hype. You are not meant to use it to write a slogan, you are meant to use it to test whether your current headline names a real problem or just describes your company. Skim it for five minutes before you finalize your post's title.

  • A headline naming a specific problem outperforms a clever tagline.
  • Test your headline against whether a stranger would understand what they get.
  • Specific numbers and outcomes beat abstract claims like revolutionary.

The question it answers

  1. How do I write the actual launch post so it doesn't read like a press release nobody asked for?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  3. The definitive talk that reframes launching from a one-shot event into a repeatable tactic, exactly this category's thesis. YC... YC Startup Library Video · ~25 min How to Launch (Again and Again) Kat Manalac (Y Combinator)
  4. Video · ~25 min How to Talk to Users Eric Migicovsky
  5. Google tells you what to aim for, but Handley teaches you the actual craft of getting there: how to write something a human... Ann Handley Book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Ann Handley
  6. This is the short, canonical essay that names the exact trap: people switch into a stiff, impressive-sounding written voice... paulgraham.com Essay Write Like You Talk Paul Graham
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