Template
65 Headline Formulas
Copyhackers Free Intermediate
This is a practical swipe file for the one line that decides whether anyone reads your launch post at all, built around specificity and usefulness rather than hype. You are not meant to use it to write a slogan, you are meant to use it to test whether your current headline names a real problem or just describes your company. Skim it for five minutes before you finalize your post's title.
- A headline naming a specific problem outperforms a clever tagline.
- Test your headline against whether a stranger would understand what they get.
- Specific numbers and outcomes beat abstract claims like revolutionary.